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This collection documents Rose and Angelo Fiorani's 42 years in Italian-American radio broadcasting in Pennsylvania's anthracite region, from 1931-1975. The types of records include correspondence, advertisements, program schedules and scripts, savings passbooks, bills and receipts, tax re...
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| Corporate Author: | |
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| Format: | Kit |
| Language: | Italian English |
| Published: |
1931-1975.
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| Subjects and Genres: | |
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| Summary: |
This collection documents Rose and Angelo Fiorani's 42 years in Italian-American radio broadcasting in Pennsylvania's anthracite region, from 1931-1975. The types of records include correspondence, advertisements, program schedules and scripts, savings passbooks, bills and receipts, tax returns, fan mail, and souvenir programs of special events. Personal letters, some business correspondence, and a majority of the advertisements are in Italian. However, many of the advertisements have English translations, and most business correspondence is in English. Advertising account files make up almost half of the collection. They show the targeting of a specific ethnic audience, Italian Americans, and include the correspondence between the Fioranis and clients, advertisements for the clients' products, and in some cases, the clients' contracts for airtime. Programming schedules and sketches also depict the early orientation toward Italian Americans, but reveal a change in the 1950s to include a more general audience. Apart from the business of radio broadcasting, the records show the Fioranis' use of personal contacts and radio resources to promote various community organizations to which they belonged, for example, St. Lucy's Roman Catholic Church, the Scranton Civic Opera Guild, the Local Mothers' Assistance Fund, the Victor Alfieri Literary Society, and the Scranton Diocesan Council of the National Council of Catholic Women. |
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| Physical Description: |
11.5 lin. ft |
| Finding Aid: |
Unpublished register available in repository. |