Cover Image

Advertisement, United Jewish Appeal

Advertisement for United Jewish Appeal from the April 12, 1947 issue of the Saturday Evening Post.  In the advertisement, an Elderly woman, presumably Jewish, dressed in black sits among suitcases and parcels. To the left of the image is a version of  Psalm 69, 1-4. Save me, O God;...

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Bibliographic Details
Collection:Balch Institute ethnic images in advertising collection (#3238)
Date:1947-04-12
Dimensions:27 x 34.5 cm
Box Number:Box 2
Format: Electronic
Subjects and Genres:
Printed Matter
Copyright:Please contact Historical Society of Pennsylvania Rights and Reproductions (rnr@hsp.org)
Online Access:https://digitallibrary.hsp.org/index.php/Detail/objects/9347
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Summary: Advertisement for United Jewish Appeal from the April 12, 1947 issue of the Saturday Evening Post.  In the advertisement, an Elderly woman, presumably Jewish, dressed in black sits among suitcases and parcels. To the left of the image is a version of  Psalm 69, 1-4. Save me, O God;
for the waters are come in unto my soul.
I sink in deep mire,
where there is no standing:
I am come into deep waters,
where the floods overflow me.
I am weary with my crying;
my throat is dried:
Mine eyes fail while I wait for my God. The interpretation omits the fourth verse which refers to one's enemies, who hate without reason. The text under the image discusses the 1.5 million European Jews liberated from "Nazi tyranny" and the money required to move them from Displaced Person camps to "Palestine, or some other hospitable land."  The fundraising campaign was a joint effort by the Joint Distribution Committee, United Palestine Appeal, and the United Service for New Americans.

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