Holdings: The Gimbel television poll :

The poll measured the effect of the department store's television advertising on customers, most of whom were seeing television for the first time.

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Bibliographic Details
Main Author:	Alspaugh, H. P.
Corporate Author:	Radio Corporation of America. RCA Victor Division.
Format:	Book
Language:	English
Published:	Camden, N.J., U.S.A. : Radio Corp. of America, RCA Victor Division, 1945.
Subjects and Genres:	Gimbel Brothers (Firm : Philadelphia, Pa.) Television advertising > Penn. > Philadelphia. Closed-circuit television > Penn. > Philadelphia.
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Holdings details from Closed Stacks
Call Number:	UPA/PAM HF 6146.T42 A47 1945
Copy 1	Available