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Gay and lesbian tourism : the essential guide for marketing /

Provides a foundation of knowledge on gay and lesbian market segment. Packed with case examples and practices of gay tourism initiatives and campaigns, this text provides analysis and context that addresses some of the questions in this area.

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Bibliographic Details
Main Author: Guaracino, Jeff.
Format: Book
Language:English
Published: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2007.
Edition:1st ed.
Subjects and Genres:
Tourism > Marketing.
Gay travelers.
Voyageurs homosexuels.
Turism.
Homosexuella.
Marknadsföring.
Online Access:Table of contents
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Internet

Table of contents
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Closed Stacks

Holdings details from Closed Stacks
Call Number: HQ 75.25 .G83 2007
Copy 1 Available

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