Gay and lesbian tourism : the essential guide for marketing

Provides a foundation of knowledge on gay and lesbian market segment. Packed with case examples and practices of gay tourism initiatives and campaigns, this text provides analysis and context that addresses some of the questions in this area.

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Bibliographic Details
Main Author: Guaracino, Jeff.
Format: Book
Language:English
Published: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2007.
Edition:1st ed.
Subjects and Genres:
Online Access:Table of contents
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100 1 |a Guaracino, Jeff. 
245 1 0 |a Gay and lesbian tourism :  |b the essential guide for marketing  |c Jeff Guaracino 
250 |a 1st ed. 
260 |a Amsterdam ;  |a Boston ;  |a London :  |b Elsevier/Butterworth-Heinemann,  |c 2007. 
300 |a xix, 183 pages :  |b illustrations ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
500 |a Includes index. 
504 |a Includes bibliographical references and index. 
505 0 |a Ch. 1. Rise in gay and lesbian tourism, nothing short of historic -- Ch. 2. Terminology: getting it straight -- Ch. 3. Economic power of gay tourism: it is about good business not a political or social statement -- Ch. 4. Building stakeholder support: don't go it alone -- Ch. 5. Best practices in gay and lesbian tourism marketing -- Ch. 6. How do you know if you are gay-friendly? -- Ch. 7. International, group, meeting and convention and corporate -- Ch. 8. Gay sports: an international marketing tool -- Ch. 9. The future -- Appendix A. Commercial closet -- Appendix B. List of GLBT organizations, meetings, conventions, sporting, religious and human rights groups. 
520 |a Provides a foundation of knowledge on gay and lesbian market segment. Packed with case examples and practices of gay tourism initiatives and campaigns, this text provides analysis and context that addresses some of the questions in this area. 
650 0 |a Tourism  |x Marketing. 
650 0 |a Gay travelers. 
650 7 |a Gay travelers.  |2 fast  |0 (OCoLC)fst00939233 
650 7 |a Tourism  |x Marketing.  |2 fast  |0 (OCoLC)fst01153181 
650 7 |a Turism.  |2 sao 
650 7 |a Homosexuella.  |2 sao 
650 7 |a Marknadsföring.  |2 sao 
776 0 8 |i Online version:  |a Guaracino, Jeff.  |t Gay and lesbian tourism.  |b 1st ed.  |d Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2007  |w (OCoLC)654539558 
852 |a Historical Society of Pennsylvania  |b Closed Stacks  |h HQ 75.25 .G83 2007  |t 1 
856 4 1 |y Table of contents  |u http://catdir.loc.gov/catdir/toc/fy0804/2008297523.html 
856 4 2 |y Publisher description  |u http://catdir.loc.gov/catdir/enhancements/fy0827/2008297523-d.html 
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