Gay and lesbian tourism : the essential guide for marketing

Provides a foundation of knowledge on gay and lesbian market segment. Packed with case examples and practices of gay tourism initiatives and campaigns, this text provides analysis and context that addresses some of the questions in this area.

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Bibliographic Details
Main Author: Guaracino, Jeff.
Format: Book
Language:English
Published: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2007.
Edition:1st ed.
Subjects and Genres:
Online Access:Table of contents
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Summary: Provides a foundation of knowledge on gay and lesbian market segment. Packed with case examples and practices of gay tourism initiatives and campaigns, this text provides analysis and context that addresses some of the questions in this area.
Item Description: Includes index.
Physical Description: xix, 183 pages : illustrations ; 24 cm
Bibliography: Includes bibliographical references and index.
ISBN: 0750682329
9780750682329