The Gimbel television poll : conducted on Saturday, November 10, 1945, the Gimbel Brothers Store, Philadelphia, Pa

The poll measured the effect of the department store's television advertising on customers, most of whom were seeing television for the first time.

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Bibliographic Details
Main Author: Alspaugh, H. P.
Corporate Author: Radio Corporation of America RCA Victor Division
Format: Book
Published: Camden, N.J., U.S.A. : Radio Corp. of America, RCA Victor Division, 1945.
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Closed Stacks

Holdings details from Closed Stacks
Call Number: UPA/Pam HF 6146.T42 A47 1945
Copy 1 Available