The Gimbel television poll : conducted on Saturday, November 10, 1945, the Gimbel Brothers Store, Philadelphia, Pa
The poll measured the effect of the department store's television advertising on customers, most of whom were seeing television for the first time.
Camden, N.J., U.S.A. :
Radio Corp. of America, RCA Victor Division,
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UPA/Pam HF 6146.T42 A47 1945